Those photos were seen worldwide and helped Daytona Beach to become known as "The World's Most Famous Beach." The pier has changed ownership several times since McMillan died in 1946. The Pier Casino was also a popular location for photos of the famous racers who came to Daytona Beach. In addition to dances, the Pier Casino was the scene of charity balls, weddings, beauty contest, social events as well as civic meetings.ĭuring the years of beach racing, some of the pilings were removed to allow race cars to pass under the pier. Its ornate ballroom could accommodate 2,000 dancers and hosted some of the top bands of the day. The pier was 1,000 feet in length and featured a Victorian style building. The new Pier Casino opened on June 11, 1925. In 1924, Keating sold the remains of the pier to Jeter McMillan who tore it down and began construction of a new pier. On Janua tremendous fire destroyed the pavilion and most of the pier. It was located at the end of Main Street, where the present pier is located. It was built by Thomas Keating and was known as the Keating Pier. The original pier, constructed of palm logs, was built before the turn of the 20th century and extended 600 feet into the ocean. The Daytona Beach Pier is the most recognizable landmark on Daytona Beach and has been the center of beach life since the beginning of the community.
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